Marketing Ideas

Marketing Your Aquatic Therapy Services 101

| Posted in: Marketing Ideas, Physical Therapy

14 Best practices for spreading the word about your new service Congratulations! You’ve decided to add aquatic therapy to your toolbox–now it’s time to spread the word. In this blog we’ll cover 14 ways to generate awareness, and drive appointment bookings for your new aquatic therapy program. Driving Clinician Referrals Aquatic therapy programs are unique […]

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Creating a Senior Living Facility that Stands Out

| Posted in: Senior Living Communities, Aquatic Therapy, HydroWorx, Marketing Ideas, Physical Therapy, Rehabilitation Tips, underwater Treadmill Resources, Water Therapy

The following blog post has been summarized from the recent article from Rehab Management, “Building Aquatic Therapy Programs in the Senior Sector.” In this article, Kimmer O’Neill, Director of Therapy at Clear Choice Health Care in Port Charlotte, FL provides some great insight into how to build a rehab facility that doesn’t just perform but […]

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Hydrotherapy Trial Sessions Increase Aquatic Therapy Program Support and Referrals

| Posted in: Aquatic Therapy, Marketing Ideas

Building cohesive support for your aquatic therapy program among your staff, board, and leadership starts with having a positive experience and understanding of hydrotherapy. Many of our customers have achieved this by providing an opportunity for these individuals to actually try their HydroWorx. When Central Kansas Orthopedic Group received their HydroWorx 350, owner Troy Moore […]

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Marketing Your HydroWorx Pool to Referral Sources

| Posted in: Aquatic Therapy, Marketing Ideas, Physical Therapy

Creativity in capturing market share is necessary for every entrepreneur, including physical therapy clinic owners.  HydroWorx customers have chosen the path of differentiation and distinction to propel their practices ahead of the rest. They’ve invested in state-of-the-art technology which will, in turn, help their clients heal. Receiving referrals from a network of providers is one […]

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Still Looking for a New Year’s Resolution? Start An Aquatic Wellness Program.

| Posted in: Senior Living Communities, News Stories, Aquatic Therapy, HydroWorx, Marketing Ideas, Physical Therapy, underwater Treadmill Resources, Water Therapy

As we enter into a new year, you may find that new business opportunities lie with the health and wellness of your local community. A key factor in whether or not to introduce any health and wellness program in your clinic rests with the interest among clients within your community. As community members actively seek […]

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Defining Your Aquatics Referral Sources for Success

| Posted in: Senior Living Communities, News Stories, Aquatic Therapy, HydroWorx, Marketing Ideas, Physical Therapy, Rehabilitation Tips, underwater Treadmill Resources, Water Therapy

Every physical therapy clinic owner understands that referrals are essential for a thriving aquatics program. Knowing this isn’t enough to encourage referrers to send patients your way. Instead, it takes forethought and planning to make it simple, convenient and rewarding for referral sources to put their trust – and their clients’ outcomes – in your […]

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Value Added Through Aquatic Therapy

| Posted in: Aquatic Therapy, Marketing Ideas, Physical Therapy, Water Therapy HydroWorx 1200 at Saluda Nursing Center

The following blog post has been summarized from the recent article, “Adding Value Through Aquatic Therapy,” written by Bob Bowles and Diana Perez, PRT, DPT, from Saluda Nursing & Rehab Center and Evergreen Rehab in Saluda, SC and published on March 23, 2016 on McKnight’s website. In today’s age, competition within senior facilities is extremely high which faces executives […]

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Understanding the Financial Return Possibilities of a Therapy Pool

| Posted in: Aquatic Therapy, Marketing Ideas, underwater Treadmill Resources, Water Therapy

We believe in the amazing power of water and what it can do not only for your patients, but also for your business! We’ve recently added an interactive profit analyzer on our website to provide a high level overview of what the return could be for your clinic. We have worked with many of our customers to […]

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A Business Plan for Success: 4 Opportunities for Generating Revenue

| Posted in: Marketing Ideas, Physical Therapy, Water Therapy

Committing to a big purchase can be an overwhelming decision. Wouldn’t it be helpful if someone could provide a roadmap for your success before you committed? Success looks different for everyone, therefore we have compiled some great tips and information that can help you create your own unique success plan when it comes to purchasing an […]

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5 Strategies for Creating a Competitive Advantage for Your Clinic

| Posted in: Aquatic Therapy, Marketing Ideas, Physical Therapy, Rehabilitation Tips, Water Therapy

There are most likely at least a few physical therapy clinics in your  area, which means you are always working to gain a competitive advantage. In today’s changing healthcare environment and with an onset of baby boomers needing the majority of rehabilitation, the stakes are even higher. Baby boomers are not like the generation before […]

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