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Marketing Ideas

Marketing Your Aquatic Therapy Services 101

| Posted in: Marketing Ideas

Congratulations! You’ve decided to add aquatic therapy to your toolbox. Now it’s time to spread the word. In this blog, we’ll cover a few ways to generate awareness and drive appointment bookings for your new aquatic therapy program. Best Practices for Aquatic Therapy Marketing Whether you want to attract new clients or strengthen your relationship with […]

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The Importance Of Physical Therapy Clinic Referrals

| Posted in: Marketing Ideas

Creating a solid referral system could exponentially impact the number of people you have the opportunity to help, the success of your physical therapy business, and overall marketing efforts. Physical therapists have a passion for improving the lives of others. We have seen it time and again: the light on a physical therapist’s face when […]

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How to Use Video Marketing to Promote Aquatic Therapy

| Posted in: Marketing Ideas

Investing in aquatic therapy can be a leap of faith! The financial commitment may cause a business owner to question the potential return on investment. To ensure success, good preliminary and ongoing marketing efforts are a must. Troy Moore, DPT, at Central Kansas Orthopedic Group shares their strategy for utilizing video to generate awareness for […]

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Marketing Your HydroWorx Pool to Referral Sources

| Posted in: Marketing Ideas

Creativity in capturing market share is necessary for every entrepreneur, including physical therapy clinic owners.  HydroWorx customers have chosen the path of differentiation and distinction to propel their practices ahead of the rest. They’ve invested in state-of-the-art technology which will, in turn, help their clients heal. Marketing that investment is key. Receiving referrals from a […]

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Still Looking for a New Year’s Resolution? Start An Aquatic Wellness Program.

| Posted in: Senior Living Communities, News Stories, Aquatic Therapy, HydroWorx, Marketing Ideas, Physical Therapy, underwater Treadmill Resources, Water Therapy

As we enter into a new year, you may find that new business opportunities lie with the health and wellness of your local community. A key factor in whether or not to introduce any health and wellness program in your clinic rests with the interest among clients within your community. As community members actively seek […]

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Defining Your Aquatics Referral Sources for Success

| Posted in: Senior Living Communities, News Stories, Aquatic Therapy, HydroWorx, Marketing Ideas, Physical Therapy, Rehabilitation Tips, underwater Treadmill Resources, Water Therapy

Every physical therapy clinic owner understands that referrals are essential for a thriving aquatics program. Knowing this isn’t enough to encourage referrers to send patients your way. Instead, it takes forethought and planning to make it simple, convenient and rewarding for referral sources to put their trust – and their clients’ outcomes – in your […]

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Understanding the Financial Returns of Therapy Pools

| Posted in: Aquatic Therapy, Marketing Ideas, underwater Treadmill Resources, Water Therapy

We believe in the amazing power of water and what it can do not only for your patients, but also for your business! We’ve recently added an interactive profit analyzer on our website to provide a high-level overview of what the return could be for your clinic. We have worked with many of our customers to find […]

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A Business Plan for Success: 4 Opportunities for Generating Revenue

| Posted in: Marketing Ideas, Physical Therapy, Water Therapy

Committing to a big purchase can be an exciting but challenging decision. What if we told you that our team could offer a roadmap for your success before investing?  Since success looks different for everyone, we have compiled some great tips and information to help you create a unique success plan when purchasing an aquatic therapy pool for your hospital, spa or physical therapy or sports medicine training facility. Download our Business […]

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5 Strategies for Creating a Competitive Advantage for Your Clinic

| Posted in: Aquatic Therapy, Marketing Ideas, Physical Therapy, Rehabilitation Tips, Water Therapy

There are most likely at least a few physical therapy clinics in your  area, which means you are always working to gain a competitive advantage. In today’s changing healthcare environment and with an onset of baby boomers needing the majority of rehabilitation, the stakes are even higher. Baby boomers are not like the generation before […]

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Making Waves: How to Start an Aquatic Therapy Program

| Posted in: Aquatic Therapy, Aquatic Therapy Protocols, Marketing Ideas

Aquatic therapy has become more widely accepted in modern rehabilitation. Many physical therapy clinics, specializing in everything from sports and orthopedic rehabilitation to neurologic disorders, have established their own facilities with therapy pools in order to better serve their patients. Facilities such as the Cleveland Clinic, the Andrews Institute, OrthoCarolina, Neuroworx, Kennedy Krieger and many […]

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