How to Make Aquatic Therapy Profitable

How to Make Aquatic Therapy Profitable


Presented By: Veronica Paquette, PT, Owner of Essex Aquatic & Rehab Center

Are you contemplating starting an aquatic therapy practice? Wondering if it will work financially? This webinar will help you compare possible monthly expenses and potential generated income. With the ever changing reimbursement rates, there will be ideas to help generate additional revenue to your business outside of physical therapy income. It will also review maintenance requirements for a small therapy pool. Numbers will be shared for a small rural outpatient physical therapy practice that installed two therapy pools that show how this business continues to grow on a yearly basis. Following this webinar you should be able to determine if you will yield a return on investment with installation of a therapy pool at your facility.

Attendees will learn:

  • How to calculate Return on Investment on the purchase of an aquatic therapy pool
  • Average reimbursement rates for a typical aquatic therapy session
  • How costs of owning a pool compare to renting space
  • Average monthly expenses vs. monthly income for a typical aquatic therapy program
  • Creative programming to increase income
  • How to effectively market a new aquatic therapy program


Veronica Paquette is a physical therapist and owner of Essex Aquatic & Rehab Center in Essex Junction, VT. Veronica graduated from the University of Vermont with a BS in Physical Therapy and is certified in Aquatic Rehabilitation. She is a member of the American Physical Therapy Association and the APTA Aquatics Section. She has been certified through the Aquatic Therapy and Rehab Institute since 1997 and through the Postural Restoration Institute since 2010.

Practicing in the physical therapy profession since 1990, Veronica has developed a passion for treating patients in the aquatic medium. Opening the doors to her own private practice 12 years ago and adding private therapy pools has allowed her ability to continue to pursue her passion of treatment in the aquatic medium.