Investing in aquatic therapy can be a leap of faith! The financial commitment may cause a business owner to question the potential return on investment. To ensure success, good preliminary and ongoing marketing efforts are a must.
Troy Moore, DPT, at Central Kansas Orthopedic Group shares their strategy for utilizing video to generate awareness for their aquatic therapy program.
Troy created a couple of really effective videos that kick-started awareness of their aquatic investment in their town of about 15,000. In his own words, here’s how he did it:
Because of our initial effort in video marketing, water has created a great “buzz” for us around town. Our patients are loving it, seeing results, and talking to their providers and friends about our new system. As is always the case, this organic, word-of-mouth promotion is of greater value than any marketing material we can create and is the desired outcome of our video-making efforts!
This post was last modified on December 13, 2023 11:30 am
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I am interested in the videos you have created and the cost. We are small therapy clinic and have a pool for aquatic therapy, the only one in our area.