Marketing your outpatient physical therapy clinic requires thinking outside the box. We saw great success by beginning a Free Sports Clinic open to all local high school athletes in your market area. Phone local orthopaedic MDs and invite them to attend as a way to expose them to groups of athletes from different schools to provide a free medical screening. We also invited local ATCs, coaches and parents to attend. We chose Mondays from the hours of 6-8 and offered that we would have pizza and Monday night football with a casual atmosphere. We offered a free PT consultation and treatment plans.
When appropriate, the treatment plan would include training in our HydroWorx 500 pool.
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Best Wishes for a prosperous practice!
Tony Pazzaglia, PT, OCS, ATC is the CEO of Terrapin Physical Therapy, Inc. To learn more about this unique facility please visit their website at www.terrapinphysicaltherapy.com.
This post was last modified on December 13, 2023 11:27 am
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